The following provides an example of how to configure your URL links with UTM tracking codes that will properly get picked up by Clickfunnels, Orderlytics and reported into Google Analytics.
Replace text after "=" with your specific campaign parameters
NOTE: If your URL already has a query string parameter and the "?" is present, start the UTM parameters with "&"
Required Tracking for ALL Campaigns
UTM_Source
UTM_Medium
UTM_Campaign
Optional for ALL Campaigns / Required for PPC Campaigns
UTM_Content
UTM_Term
UTM examples for each parameter

Google Analytics Campaign Builder Tool:
https://ga-dev-tools.appspot.com/campaign-url-builder/